Users will soon have a new feature that allows them to reduce the volume of AI-made content appearing in their timelines. This step comes as the platform revealed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale release. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a term for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that many people appreciate content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the power to adjust the amount of that, according to their own likes,” said a company executive.
AI on the Platform
The service announced that there are now 1.3bn videos on its network identified as made with AI. In total, more than 100 million media items are added to the platform daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the level of artificial media they see by using the topic control setting in the app and picking AI-made media. Additional categories that are already be controlled under the setting include politics, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require content makers to label lifelike AI-made content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will henceforth attach an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is designed to stop users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for specialists and organizations to create educational content about ethical AI use. This initiative will benefit charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over intentions to lay off numerous content moderators in the UK. The company is expected to cut hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it gets reviewed by people. The platform announced a notable drop in explicit and harmful content handled by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
